Sales

October PHEV sales are also healthy this month with a progress of 118% over October 2018, and 70 units registered. It represents a 3.21% market share. The new BMW 330e is like last month leading the segment, while the Kia Niro keeps its 2019 crown with 425 units registered year to date.

Used imports are at an all time high with 275 vehicles registered last month! We can note the recent progress of the BMW 530e, these cars being now available at under GBP 25,000, with the reduced VRT and the low exchange rate, making these sometimes more affordable than the common 520d !

This is an exceptional month of October for BEV sales. No less than 247 cars were registered witch represents, in a traditionally low month, a 11.3% share of the new car market !

It cannot be explained by a specific model. Of course the Tesla model 3 is now getting delivered, but with just 23 units, represents less than 10% of the segment. All BEVs are doing very well this month, topped by 80 Hyundai Kona Electric, now just 21 units behind the Nissan Leaf (1070 to date). Which car will get the 2019 crown ? Too early to say !

88 used BEVs were also imported in October, with is the best month of 2019. The Nissan Leaf is still dominating the segment.

New PHEV sales are representing a record 1.96% of total passenger car sales in September, the 67 registrations are representing a 52% increase over the same month last year. The newly launched BMW 330e is the best selling model this month with 27 registrations.

Used imports are also very dynamic with 216 registrations, best so far this year, on a 53.8% increase over September 2018.

BEV sales are up 20.6% for September to 117 units, for a 3.41% market share. The news of the month are the first 13 Tesla Model 3, that places the model directly in the lucky 13th position for 2019 (4th for September alone). The Nissan Leaf is quietly passing the 1000 unit sold mark so far this year, and is still ahead of the Kona Electric.

As for the used imports, the month of September was actually the best this year, but still down compared to 2018. Note that no less than 17 used Tesla Model S were brought in last month.

The PHEV market is just as dynamic as the BEV market with sales increasing by 39.4% year on year for August, to 91 units and 1.79% market share. The Plug in market share was again above 5% last month (and 3.66% so far this year)

The Kia Niro PHEV is still dominating the segment, but this month we welcome 2 new models, the new BMW 330e (10 sales) and the Mercedes E300de (yes it’s a diesel PHEV – 1 sale). See below details for new sales and used imports.

New BEV sales still increased last month, by 4.24% year on year. That said, August 2018 was particularly strong due to the launch of the Leaf40 so it’s actually a quite good result as shown by the 3.35% market share achieved !

The Hyundai Kona is the strongest this month, catching up with the Nissan Leaf. Which one will be the king of 2019 sales ? Too early to say ! Note as well the 3 first Irish Mercedes EQC … and we’re still waiting on the Tesla Model 3.

Used imports are still decreasing (41.3% year on year) . See below for more details

Great news for the European EV market (BEV+PHEV), growing 34% during the first semester 2019 compared to same period of 2018. Over 259.000 plug in vehicles were registered.

Most importantly for us, Ireland did show the most important year or year growth (+182%) and is now the 15th plug-in market in Europe (in volume)!

At a global level, and in terms of market share, Ireland is now at the 10th place, with 2.7% ! Far from Norway but on the right path, ahead of Germany, France and UK. Now that the buyers are here, what about the infrastructure ? It’s no longer a chicken and egg situation, right ?

Source : EV-volumes

PHEV sales keep progressing significantly, by almost 80% over July 2018. Last month saw a clear domination of the Kia Niro PHEV, absorbing over 50% of the total sales of the segment, with 139 units registered. The Mitsubishi Outlander is now clearly behind and the rest are mostly premium vehicles. Price point is a key factor here and the € 31,495 Niro showed that being an reasonably priced family PHEV does pay off. Next year other affordable newcomers like the Renault Captur PHEV should help reinforcing the segment…

The Irish BEV market is still very dynamic in July for the 192 plate change, despite the limited choice and the difficulty for dealers to supply some models.

On a car market shrinking by over 8% last month, BEVs sales were up 91.9% to 735, representing a 2.98% share. That share was just 1.42% in July last year.
The Nissan Leaf is back on top with 293 units sold. The Hyundai Kona on the other hand is lagging behind with 169 units. 897 Konas have been sold so far in Ireland this year, which is quite an achievement considering the car is in high demand globally and the expected production is just 48000 for 2019. Next year the Kona EV will by possibly built in Czech republic, hopefully solving the supply issue, affecting as well the Kia E-Niro and E-Soul.

The Renault Zoé has its best month ever, with 94 units registered and gets back onto the podium, leaving the disappointing VW E-Golf behind (36 units).

Sales are premium EVs are all somewhat disapointing: BMW i3, Audi E-Tron, Tesla S and X registrations are all relatively slow, but the first batch of Tesla Model 3 has yet to be delivered.

Market share for new PHEVs has been at an all-time high with 1.91%, making it the best month so far for this category. The Kia Niro, Mitsubishi Outlander and Range Rover Sport are now dominating this segment.

When comparing 2019 to 2018, we see a lot of changes in the ranking but also the offering : Many models were discontinued to to the new WLTP cycle (and some might be back later), whereas a handful arrived on the maket. But overall, the volumes grew significantly (+90.8%) and the market share went from 0.59% to 1.03%.

Car registrations in June are very low, as usual in Ireland, and if just 53 BEVs have been registered last month, they represent no less than 3.76% of the total car market. The all new Kia E-Soul has just landed with 9 registrations.

More important is to see the evolution of sales of this first semester 2019, compared to 2018.
First you can see that 5 new models have been launched since last July, one of which, the Kona Electric, is now directly on top. The rest of the top 5 (Nissan Leaf, VW Golf, Renault Zoé and BMW i3) all benefit from important growth. The Hyndai Ioniq sales are almost stable and the Tesla Model S and X are the only BEVs which sales decreased (like in many other markets).

Finally note that the market share of EVs has significantly grown from less than 1% to almost 2.5% showing a growing appetite from the public, and it looks like we are finally catching up with the rest of Europe.

Used BEVs imports are still down, to just 38 vehicles in May, the lowest since the beginning of the year, and also down 45% over May 2018. On the other hand, PHEVs imports are growing 145% year on year, still led by the popular Mitsubishi Outlander and very accessible out-of-lease German premium cars, available for some well below GBP 20,000, which combined with a low VRT make themselves very competitive in the Irish market where such vehicles have been sold in very little numbers!

The Kia Niro PHEV is going very strong in May with 38 sales, that is almost half of all PHEV registered last month. Other models are much more discreet but overall Plug-in Hybrids represented 1.47% of the new car market, which is a record so far this year. The new entrant in the market this month is the Audi A7 e-tron with just 1 registration.

We’re getting into the quiet part of the semester, but BEVs sales are still significantly up year on year, by 95.5% . The Hyundai Kona is still at the top this month, and still leads 2019 with a total of 715 vehicles on the road vs 644 Leafs.

No surprise in the rest of this month registrations. A few more e-Niro have been registered (still no e-Soul) whereas just 2 Tesla were sold. The first model 3s might be delivered in June (July at the latest) and we can hope to some positive changes for the American brand, and for Kia.

A total of  249 EVs (41 BEVs and 208 PHEVs) were imported in April into Ireland. BEVs imports are still relatively low whereas PHEVs are progressing. This brings the total number of imports to 990 so far this year.

See the tables below for more details.

Irish new PHEVs registrations are up 28.6% in April, to a market share of 1.11%, far behind the volumes BEVs are now achieving. The Kia E-Niro is still on top and the Range Rover Sport is still very strong with a total of 106 registrations so far this year, catching up on the BMW 530e (122 units to date). Numbers look relatively low but keep in mind that the luxury car segment is small. The PHEV variant actually represents over 60% of Range Rover Sport sales (and 52% of the “regular” Range Rover’s) !

See table below for full details.

A very good month of April for BEVs sales in Ireland: Registrations are up 108% to 296 units and an impressive 3.32% market share! This brings the total number of new BEVs registered to 1731 so far this year. The Hyundai Kona regains its first spot (for April and 2019 to date) with 125 units in April and 639 cumulated since the beginning of the year. The 3rd spot is now held by the Volkswagen E-golf, overtaking the Renault Zoé. The E-Niro is the one to keep a close look on, just 6 units registered so far, but it will be one of the top players, if the supply follows the demand.

See the table below for more details

Hyundai Kona Electric

In March the Irish BEV market grew 3-fold with 313 registrations, just below 2% market share. The Nissan Leaf gets its crown back for this month (and also year to date) with the short supplied Hyundai Kona Electric seeing registrations falling below 100 units. The 4 usual suspects (E-Golf, Zoé, Ioniq and i3) firghting for the 3rd place are far behind.

Kia E-Niro enters the Irish market

2 new models just entered the market : Audi E-Tron and Kia E-Niro with their first dealer registrations. The Audi E-Tron immediately outsold the Tesla Model X and the Jaguar I-Pace isn’t far ahead.

See the table below for detailed figures

Used imports are heading into a different direction, depending on the type of EVs…

BEVs imports are actually decreasing compared to last year! A reason for that could be the resale value in the UK that remains much higher than in the past, making importing BEVs not as interesting as it used to be.

However the Irish market is still in lack on PHEVs, that sold in much higher volumes in the UK as new, justifying the important growth compared to 2018. See the tables below for the detail per model.

Mercedes C350e Estate

February was another strong month for PHEVs sales in Ireland, with 171 registration and a market share above 1%. The Kia Niro and Mitsubishi Outlander and still strong, and note in 4th place the Range Rover Sport, now above the Volvo XC90 on the large SUV market.

Note that the BMW 330e and i3 Rex sales are now at zero. These models being discontinued, we can assume all stock has been registered. There might be a few left for sale if you really want one 🙂